Press Release - Parasole Dining Club - FREE to Join!

Now it’s FREE to be in the Parasole Dining Club

No enrollment fee means faster, simpler signup.

 

Minneapolis, Minn., January 23, 2009. Bad idea: Having a $10 refundable enrollment fee that prevented guests from joining the Parasole Dining Club on the spot.

Brilliant new idea: Making signup FREE and instantaneous.

“The Parasole Dining Club gives our guests a powerful perk: being able to earn and redeem rewards at all our restaurants,” said Parasole founder Phil Roberts.

“But signup was a pain in the ass.”

“Now you spend one minute filling out a membership form at any Parasole restaurant and that’s it. You get your card right away and start earning rewards instantly.”

Eating free is even better with NO ENROLLMENT FEE.

Without the signup hassle, the Parasole Dining Club offers 100% dining satisfaction.  Members receive a $10 reward for every $150 they spend (not including tax and tips).

The amount is credited to their membership account in the form of reward points. They can spend as they earn, or save up their points for special occasions.

To redeem points for rewards, members simply specify the amount and their server will ensure that it’s deducted from their check.

If it’s a hassle, it’s not a reward.

The Parasole Dining Club offers members a simple structure and a host of conveniences, including the ability to track spending and reward points online at parasole.com.

“Programs that burden members with rules and restrictions aren’t rewarding,” says Phil Roberts. “That’s why points don’t expire and point redemption is always simple. You pay the check, you get rewarded.”

Earn big points on business dinners and private events

Dining Club members can even book large group events and receive all the points as long as they are the ones who settle the bill. For people who book events for businesses, this can be a shortcut to significant rewards.

“Oh, and points don’t expire,” adds Roberts. “After all, if you had to worry about use-them-or-lose-them deadlines, the hassles could well outweigh the Dining Club’s pleasures. And this program should be nothing but a pleasure.”

Earn at all Parasole restaurants.

Dining Club members can earn and redeem points at Manny’s Steakhouse, the Living Room and Prohibition lounges at W Minneapolis - The Foshay, Pittsburgh Blue, Chino Latino, Salut Bar Américain restaurants, Figlio, Muffuletta and the Good Earth restaurants.

Fill up when the economy's in the tank.

In a faltering economy, Parasole guests can still fill up at some of our most popular restaurants thanks to new value-priced "Tender Prices for Tough Times" dinner offerings.

Designed to help even the most frugal diners continue to eat out – and dine well – at their favorite restaurants, the program runs Sunday through Thursday at Pittsburgh Blue and Muffuletta.


It pays to eat.

You deserve more than a “Thank you. Come again.” Join the Parasole Dining Club and earn rewards on the dollars you spend at our restaurants.


Parasole Restaurant Holdings
5032 France Avenue South
Edina, MN 55410

Please feel free to call or fax us at:
Tel: 612-822-0016
Fax: 612-822-0705